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Apr 25, 2024
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MGMT 101 - Introduction to E-Commerce
5.0 Credits
Covers the key business and technology elements of electronic commerce. Students learn about revenue models, marketing, business- to-business strategies and virtual communities and social networks. Course also introduces basic web server hardware and software as well as electronic commerce software, security and payment systems.
Course Objectives
Upon successful completion of this course, students will be able to:
- Identify and explain the key features of the internet. [REASON]
- Describe and analyze how the internet is used to market, sell and distribute goods and services. [REASON]
- Analyze various web sites including their structure and design. [REASON]
- Analyze and examine security programs to protect business and clients. [REASON]
- Develop criteria for establishing an effective business presence on the web. [REASON]
- Examine the legal, global, and ethical issues confronting electronic commerce. [REASON]
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