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May 13, 2024
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MGMT 131 - Introduction to Sales
5.0 Credits
Basic sales with emphasis on understanding selling and sales trends in a competitive and diverse business environment. Develop personal desire, capabilities and potential for success in sales and gain valuable skills for personal and professional excellence.
Course Objectives
Upon successful completion of this course, students will be able to:
- Discuss the different types of buyers and their needs. [REASON]
- Describe the major prospecting methods and give examples of each method. [REASON]
- Plan and deliver a persuasive sales presentation that addresses customer requirements. [COMMUNICATE]
- Describe the key characteristics of effective sales dialogue. [REASON]
- Explain the importance of building trust and maintaining ethical relationships. [ACT]
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