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Apr 19, 2024
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MGMT 221 - International Market Operations
5.0 Credits
Focuses on marketing activities that cross international borders, or otherwise involve adjustment to new economic, political, competitive and cultural environments. Prerequisite: MGMT 130 recommended.
Course Objectives
Upon successful completion of this course, students will be able to:
- Demonstrate understanding of general marketing terminologies and activities. [REASON]
- Anticipate and explain the influences of political, economic, demographic and cultural environmental factors on marketing activities. [REASON]
- Compare and contrast basic operational marketing conditions in domestic and foreign markets. [REASON]
- Formulate appropriate marketing responses to varying market condition. [REASON]
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