|
|
Mar 29, 2024
|
|
CIS 244 - Web Development IV: Introduction to Search Engine Optimization
5.0 Credits An introduction to Search Engine Optimization and content management for the Web. A step-by-step approach to organic and paid search engine optimization. Learn about free statistic collectors and what makes a website move up in placement.
Course-level Learning Objectives (CLOs) Upon successful completion of this course, students will be able to:
- Determine the business model of a website such as: business-to-business, business-to-consumer, large organization, small organization, brick-and-mortar vs. e-commerce, social networking, blog. [REASON]
- Compare and contrast how different search engines work. [COMMUNICATE]
- Develop and implement an SEO plan. [COMMUNICATE]
- Create a baseline and keyword strategy for a website. [REASON]
- Create an ongoing plan to establish good SEO practices. [COMMUNICATE]
Add to Personal Catalog (opens a new window)
|
|
|