2013-2014 Catalog 
    
    Mar 29, 2024  
2013-2014 Catalog [ARCHIVED CATALOG]

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CIS 244 - Web Development IV: Introduction to Search Engine Optimization



5.0 Credits
An introduction to Search Engine Optimization and content management for the Web. A step-by-step approach to organic and paid search engine optimization. Learn about free statistic collectors and what makes a website move up in placement.

Course-level Learning Objectives (CLOs)
Upon successful completion of this course, students will be able to:

  1. Determine the business model of a website such as: business-to-business, business-to-consumer, large organization, small organization, brick-and-mortar vs. e-commerce, social networking, blog. [REASON]
  2. Compare and contrast how different search engines work. [COMMUNICATE]
  3. Develop and implement an SEO plan. [COMMUNICATE]
  4. Create a baseline and keyword strategy for a website. [REASON]
  5. Create an ongoing plan to establish good SEO practices. [COMMUNICATE]



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