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May 22, 2024
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MGMT 130 - Principles of Marketing
5.0 Credits
Class covers the fundamental skills marketers need to be successful in this rapidly changing, competitive environment. Students learn to analyze marketing opportunities, develop strategy and create an integrated marketing mix, including pricing,advertising, promotions, distribution and product development.
Course-level Learning Objectives (CLOs)
Upon successful completion of this course, students will be able to:
- Define marketing and the marketing process. [REASON]
- Analyze the marketplace and consumers. [REASON]
- Design a customer-driven marketing strategy. [REASON]
- Create a marketing mix, including product, price, distribution and promotion. [REASON]
- Identify social and ethical issues and their impact on marketing decisions. [ACT]
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