2018-2019 Academic Catalog 
    
    Mar 28, 2024  
2018-2019 Academic Catalog [ARCHIVED CATALOG]

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MGMT 131 - Introduction to Sales



5.0 Credits
Basic sales with emphasis on understanding selling and sales trends in a competitive and diverse business environment. Develop personal desire, capabilities and potential for success in sales and gain valuable skills for personal and professional excellence.
Course-level Learning Objectives (CLOs)
Upon successful completion of this course, students will be able to:

  1. Discuss the different types of buyers and their needs.
  2. Describe the major prospecting methods and give examples of each method.
  3. Plan and deliver a persuasive sales presentation that addresses customer requirements.
  4. Describe the key characteristics of effective sales dialogue.
  5. Explain the importance of building trust and maintaining ethical relationships.



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