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Apr 19, 2024
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CIS 244 - Web Development IV: Introduction to Search Engine Optimization
5.0 Credits
An intro to Search Engine Optimization and content management for the web. A step-by-step approach to organic and paid search engine optimization. Learn about free statistic collectors and what makes a web site move up in placement. Prerequisite: CIS 241 with a minimum grade of 2.5 or equivalent experience.
Course Objectives
Upon successful completion of this course, students will be able to:
- Determine the business model of a website such as: Business-to-business, Business-to-consumer, Large organization, Small Organization, Brick-and-Mortar vs E-Commerce, Social networking, Blog. [REASON]
- Compare and contrast how different search engines work. [COMMUNICATE]
- Develop and implement an SEO plan. [COMMUNICATE]
- Create a baseline and keyword strategy for a website. [REASON]
- Create an ongoing plan to establish good SEO practices. [COMMUNICATE]
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